According to the Hurun Report, the willingness of high-net-worth individuals to invest in digital currencies is increasing, with a 25% intention to allocate more in the coming year

The "Hurun 2025 Report on Financial Investment Demand and Trends of High Net Worth Individuals in China" reveals that the proportion of various types of financial investments among domestic high net worth individuals is 2% for digital currencies, which is the same as the proportion of overseas financial investment products allocated in the past three years. In the financial investment adjustment plans for the next year, 25% of high net worth individuals plan to increase their investment in digital currencies, and the proportion of digital currencies among overseas financial investment products they are considering for the next year is 6%.

The report also points out that over 90% of high net worth individuals indicate they have a collecting habit. With the arrival of the AI era, the popularity of digital collectibles is gradually rising, making its first appearance in the top ten, accounting for 7%.