The American fast food brand Steak ‘n Shake announced the purchase of $10 million in BTC for strategic Bitcoin reserves

Jan 17, 2026 12:54:48

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The American fast-food brand Steak 'n Shake announced the purchase of $10,000,000 in BTC for its strategic Bitcoin reserve. The organization refers to this model as a self-reinforcing system, aimed at combining sales growth, food quality improvement, and long-term Bitcoin accumulation.

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