X Product Manager: The increase in creator reward sharing benefits from a strong crackdown on matrix and fake accounts
Jan 31, 2026 20:16:30
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X product head Nikita Bier stated that the recent increase in platform creator rewards is due to a strong crackdown on matrix and bot accounts. This includes those with links for tips in their bios and content that engages in interaction baiting. "We redistribute all the money we get from scammers back to the real content creators."
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