OnGreen Co-Founder Zhang Yu Appointed Chief Green Officer to Accelerate MENA “Oasis Journey” Green Transformation

OnGreen, a platform connecting global green technology with the transformation needs of the Middle East and North Africa (MENA), announced that its co-founder Zhang Yu (Martin Zhang) has officially assumed the role of Chief Green Officer (CGO). This appointment will further strengthen OnGreen’s capability in executing and implementing ecological restoration and sustainable agriculture projects.

Zhang Yu has more than 20 years of practical experience in sustainable agriculture and desertification control. He has been recognized as a “Lifelong Expert in Desertification Control” by the Chinese Academy of Sciences, and has led multiple national-level agricultural demonstration projects in Hebei, Shanxi, Gansu, and Qinghai.

Zhang Yu stated: “At the OnGreen platform, I hope to bring these experiences to the international stage. By combining physical technologies with the Web3 financial layer, we can accelerate the green transformation of the Middle East and make deserts the foundation of sustainable civilization.”

This appointment comes as OnGreen accelerates the development of its Oasis Journey model. The model integrates desertification control, low-carbon construction, AI optimization, and real-world asset (RWA) tokenization, and will align with regional strategic initiatives such as the Saudi Green Initiative and UAE Net Zero 2050.

OnGreen is the Web3-enabled green technology platform transforming the Middle East and North Africa region from Sand to Seed, Brown to Green, Desert to Oasis. Through blockchain-verified impact measurement and the Oasis Journey ecosystem model, OnGreen creates transparent, accessible, and community-driven environmental transformation. The platform's ESG Token, Carbon Credit Registry and Green Asset Exchange shall provide the digital infrastructure for MENA's transition to a sustainable economy.