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100 million USD for cryptocurrency and 500 BTC strategic reserves: Global corporate treasury deeply penetrates the "non-financial industry"

Mar 23, 2026 09:07:56

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According to BBX data, yesterday global listed companies showed a significant trend of shifting from "early adopters" to "traditional industry pillars" in their allocation of crypto treasuries. The core data is as follows:

  • $100 million financing: HIVE Digital (TSX-V: $HIVE) announced yesterday that it raised $100 million through a private placement. The company clearly stated that, in addition to supporting the green energy upgrade of its Swedish data center, most of the funds will be used to purchase Bitcoin spot to maintain its "full retention" reserve discipline.

  • 500 strategic purchases: Mercari (TSE: 4385), Japan's largest second-hand trading platform, confirmed yesterday that it has completed its first batch purchase of 500 BTC. Mercari plans to use this as a liquidity asset for cross-border settlement on its platform, marking the official entry of Japan's retail e-commerce giant into the era of crypto treasuries.

  • $50 million initial purchase: Viking Holdings (NYSE: $VIK) board approved a $50 million Bitcoin purchase plan yesterday. This cruise giant stated that this move aims to leverage the global liquidity of BTC to hedge against the exchange rate risks brought by multi-national fiat currency settlements.

  • $100 million direct investment: Interactive Brokers (NASDAQ: $IBKR) disclosed in its latest financial report update that the company has directly converted $100 million in cash from its own treasury into Bitcoin. This is distinct from the brokerage services it provides to clients, demonstrating mainstream brokers' confidence in BTC as a "corporate-level asset."

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